Microcopy:
The Complete Guide

- Help users easily complete tasks
- Turn every message into a valuable conversation
- Make customers fall in love with your product
- Increase conversions

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Have we already met?

This book is just for you if you're a >
  • UX writer / Content designer

  • UX or UI or product designer

  • Product manager

  • Content strategist

  • Technical writer

  • Digital marketer

  • Site or app owner

  • Optimization and SEO expert

  • Blogger

  • Developer

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Is it useful?

Nina

Your book is always on my desk and I open it almost every day

Na’ama Shapira

UX lead

This book has revolutionized the way we write for UX at our company. It will provide you with a very good perspective on the way microcopy becomes an important piece of the user experience. It gives practical advice and examples and really is a fun read

Jeremiah

I purchased 10 copies for my co-workers and we’re forming a study group to discuss it!

DeAnn Wright, Head of Global Content Strategy, eBay

This book is so relevant to our UX work. I’ve ordered copies for my full team. Anyone who creates or manages microcopy needs to read this

Anieca

Love your book so much and it was CRUCIAL in landing me my first UX writing job. Forever grateful

Chris

I ordered 3 copies for my team and me—this is such a fabulous resource, and I think everyone in content should have it on their desk

Anne

Your book was a life-saving reference for me when I was the first to pilot the role of UX writer at my company. In fact, I ordered another copy for the company library

Eugen Styrz, Information architect

Your fantastic book helped me to find the right words for our customers, and to help them get better UX by strictly trusting your methods. Love that book, love your style of writing!

What's in the guide: The table of contents

1

  • Designing voice and tone from scratch

  • Guidelines for using humor

  • The complete voice questionnaire

  • Tricks for conversational writing

  • Guidelines for microcopy that motivates action

Voice and research

2

  • Sign up, login and password recovery

  • Sign up for a newsletter

  • Contact Us page

  • Error messages

  • Success messages

  • Empty states

  • Smart placeholders

  • Buttons that users want to click

  • 404 error: Page not found

  • Loading time

Engage your users

3

  • UX writing and usability: Basic principles

  • Identifying and bridging knowledge gaps

  • Alleviating concerns and suspicions

  • Preventing errors and other setbacks

  • Microcopy and accessibility

  • The complete checklist for forms

  • UX writing for complex systems

Help users complete tasks

6

Languages

50

Countries

+300

inspiring screenshots and real-life examples

Step-by-step

guide to writing microcopy for every element of your digital product

Fun read!
Microcopy The Complete Guide
Front cover UX writing
Inner pages mailing list
Inner pages Buttons
Working with the microcopy book

The Store

 
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Kinneret Yifrah - World expert in UX writing and microcopy

  • Uses language to shape a better reality.

  • Writes microcopy for the websites, apps, and other digital products of the largest players in our market, including the government.

  • Manages the Israeli UX writing community of 17,000 professionals.

  • Gives talks and workshops on a daily basis.
  • 15 years of experience in writing for the digital industry.

  • Author of the first best-seller, comprehensive guide on the subject, the one that you came here for. 

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