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Turn every message in your digital product
into a valuable conversation

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With smart and relevant microcopy and UX writing you will:

Increase conversions



Turn every digital product
into a unique experience

Make customers fall in love
and come back

UX writing
UX writing

Help users complete

tasks easily

Available in eBook and paperback

 Pay securely with PayPal and credit card

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DeAnn Wright Head of Global Content Strategy, eBay

"This book is so relevant to our UX work. From voice and tone to error messages, to creating conversational UI and CTAs, this book covers it all. I've ordered copies for my full team. Anyone who creates or manages microcopy needs to read this"

Anna Ben Shabat Mironov Digital
marketer & writer

“As someone whose work revolves around writing and words on digital media, my professional life is divided in two: before & after reading this book.”

Na'ama Shapira
UX lead, PTC

“This book had revolutionized the way we write UI text at our company. It will provide you with a very good perspective on the way UI text becomes an important piece of the user experience. It gives practical advices and examples and really is a fun read.”

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What's in the guide: The table of contents

Part 1: The voice and tone

  • Designing voice and tone from scratchNetsd

  • New! Guidelines for using humor in microcopy

  • The complete voice and tone questionnaire

  • Tricks for conversational writing

  • Guidelines for microcopy that motivates action

Part 2: Engage your users and make them happy

  • Sign up, login and password recovery

  • Sign up for a newsletter

  • Contact Us page

  • Error messages

  • Success messages

  • Empty states

  • Smart placeholders

  • Buttons that users want to click

  • 404 error: Page not found

  • Waiting time

Part 3: Help users perform tasks

  • UX writing and usability: Basic principles

  • Identifying and bridging knowledge gaps

  • Alleviating concerns and suspicions

  • Preventing errors and other setbacks

  • New! Microcopy and accessibility

  • New! The complete checklist for forms

  • UX writing for complex systems

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People from 51 countries already got their copies

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Microcopy The Complete Guide
Front cover UX writing
Inner pages mailing list
Inner pages Buttons
Working with the microcopy book

Who needs to read it

  • UX professionals

  • UX writers and copywriters

  • Product managers

  • Content strategists

  • UI and visual designers

  • Digital marketers & managers

  • Site and app owners

  • Optimization and SEO experts

  • Bloggers

  • Advertisers

  • Developers

If you too are fascinated by the words that light up interfaces, you’ll love this book.

What else is in the guide

  • 300+ inspiring UX writing examples and screenshots from websites and apps.

  • Step-by-step guide to writing microcopy for every element in your digital product.

  • Practical handbook on how to design your brand's voice and tone.

  • Eye-opening insights about the connection between UI and words.

  • Fun read!

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Kinneret Yifrah - World expert in UX writing and microcopy
  • Runs Nemala – The leading microcopy & UX writing studio in Israel.

  • Writes microcopy for websites, apps, and other digital products by the largest players in our market.

  • Manages the Israeli microcopy community of 12,000 product pros.

  • Gives talks and practical workshops on a daily basis.
  • 15 years of experience in writing for the digital industry.

  • Author of the first comprehensive guide on the subject, the one that you came here for. 

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